This works out well for everyone – the reader gets quality content for free and the author gets a new email address for future marketing campaigns. For the most part, marketers don’t ask for payment in exchange for their book – instead, a simple email address will suffice. The primary difference between a marketing eBook and a traditional eBook is the price tag. Here’s a handy table showing the limitations of each format: This helps to maximise the audience for your book as you won’t be excluding anyone who doesn’t own an eBook reader.
What is a ebook pdf#
Marketing eBooks are most commonly seen in the pdf or HTML5 format as they don’t require specialist software in order to read them. Most traditional eBooks are published in this open source format.Ĭon: Limited options for engaging design. Pro: You can sell your eBooks on the Kindle store.Ĭon: People will need a Kindle to read your book. This is the file format of the most popular eBook reader – the Kindle. Pro: Fast loading times and opportunity to add interactive elements.Ĭon: Not always available to download and store offline. This format is more commonly used for websites so like PDFs it is not an eBook only format.
What is a ebook full#
Pro: Full control of design and no specialist software required to read.Ĭon: Not multimedia friendly and file sizes can be quite large.
The PDF format is familiar to most people, is easy to produce and is used for a wide range of things online, not just eBooks. Here’s a quick overview of each format: PDF For example, if you wanted to include embedded video in your eBook then you should avoid PDF as it doesn’t support multimedia elements. While this can seem confusing at first it is important to remember that you do not need to publish in all of these formats – you should choose the one that best suits your content, your business goals and your audience. There are a range of different file types for an eBook including epub, mobi, PDF and HTML5 to name but a few. We will look at a number of key features that answer the question: What is a content marketing eBook? Format This article will highlight the main differences between a marketing eBook and a traditional eBook in an effort to dispel some of the myths that are holding marketers back from launching their own eBook campaign. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.ĭespite these benefits, the eBook format can still seem a little daunting to marketers and that’s mostly because of the perception that eBooks are reserved for professional publishers and authors who make their living from writing books. To most people, an eBook is something you download to read while relaxing on a beach.
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